Sales – Without them, nothing else works. Be sure that the runway is long enough for take off. Get out of the building. Talk to customers. Know your value proposition.
Many drill the idea that the voice of the customer, (VOC) is important. The drillers are correct. Until actual customers are interviewed and seen, it is well nigh impossible to pin down the marketing, the product launch or make sales.
If a founder (or inventor) is calling, expect one in six calls results in an interview. If a team member is calling expect one in twenty calls to set an appointment for the customer to speak to the founder. Of these calls expect three out of four to consummate.
Make the calls. A good invention is an awesome idea to present and the Customers quickly get engaged.